Nike came to R/GA to realize an idea: a common, universal metric called Fuel for every active body out there, and a device that tracks all your daily activity. They also asked us to design the entire user experience. To create a truly intuitive and seamless user experience, we ensured ease of use: set your goal, and get from red to green. If you meet your goal animations celebrate your performance. Hit a streak and Fuelie shows up to cheer you on. Data visualizations show where you were most active daily, weekly, monthly, and beyond. Integrating social and a daily leaderboard provides even more motivation.
My role was to develop the FuelBand app with the iPhone dev team in 2011. I worked on prototyping some of the key animations and user interactions in the first couple of months. When we started developing the production app, I worked on a few key features, such as goal streaks, emoji mapping, labels for the metrics, and overall navigation.
When we received the 1st version of the FuelBand, it wasn't even a band. It was a board with a USB cable. Both our iOS and Android dev teams worked closely with Nike and its hardware partner for the entire period of development.
Nike+ FuelBand app for iPhone was built in Objective-C.
2012 | R/GA
2012 | Cannes Cyber Lions
Nike+ FuelBand →