Nike Innovation Summit 2012 was held at the ‘Basketball City’ on the Lower East Side, NYC. Nike announced its latest innovations, where Mark Parker, CEO, showed off their behind-the-scenes look into their 'considered' design and connected experiences.
One of the tech innovations they announced was Nike+ Basketball & Training sneakers, which were Bluetooth-enabled and connected to the smartphone app to measure and record the user athlete's performance in real time. The embedded module was comprised of four pressure sensors localized inside the sneaker's insole, and centralized by a 3-axis accelerometer-equipped 'puck' at the midfoot.
R/GA was asked to create the game-style software to showcase the sneaker's connectivity, pressure sensitivity, usability and performance tracking accuracy. As the lead programmer, I first built a prototype to validate the Bluetooth connectivity. Once the creative team defined the user experience and visual design, I made the software as configurable as possible, to be used during the CEO presentation (landscape stage screen) as well as the following PR events (vertical stations).
The whole experience consisted of 5 phases: initial try-on with the user's feet pressure visualized as a heat map; then 3 games, i.e. vertical jumps, foot fires and jump ropes; and the final leaderboard screen. I made the configurability so flexible that you could specify single versus multi player mode, screen orientation mode and even set the localization — all in one external config file.
On the final leaderboard screen, each player could see how they did, if they won the game against the other players and what global ranking they achieved.
After the Innovation Summit, the experience was installed at several retail locations such as Nike Town and Foot Locker stores. It also traveled around the world, including Germany, France, China and Japan.
The software was built in Processing, Java and Objective-C.
2012 | Nike+ Innovation Summit, NYC
2012 | Nike+ Basketball & Training Wear-Test, NYC
2012 | Nike Harajuku, Japan
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