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Fossil Q

Smart Wearable

Finally, a wearable that’s actually wearable. Fossil has designed a fashion-focused connected accessory that complements your lifestyle. Fossil Q smart watches and bracelets go way beyond counting steps and calories. The device tracks your everyday movements, but it also tracks and encourages your curiosity and creativity. The customizable watch or bracelet is connected to our Fossil Q app that prompts daily activities to help you exercise your inquisitive side.  

 

Fossil first approached R/GA to validate the technical feasibility to filter incoming notifications on the iPhone via the BLE connected smartwatch. My team and I worked on the preliminary prototype to do just that in a short 4-week span.

 

Once we proved the feasibility, Fossil gave R/GA a go sign for us to proceed with designing the brand identity, user experience and interface designs, and our engineering team built the key features — device connection, activity tracking, notification filtering, lights and haptic feedback, photos sharing and localization — for iOS and Android. I was one of the main iOS developers as well as the cross-disciplinary bridge between designers and engineers to work side-by-side and design and build the experience backed by technical feasibility and optimization. We worked with Fossil and Intel closely as partners through a few versions and many sprints until we finally launched the final product after a year of development.

Fossil Q iPhone app was built in Swift.

2016 | R/GA
Fossil Q: Case Study